A Handbook for Sellers and Vendors
A walkthrough of ABA from start to finish.
Best practices for using ABA
Reporting functions & use cases
How to get the most out of ABA
Expert strategies for getting deeper insights
For both Sellers and Vendors, Amazon Brand Analytics (ABA) has become the central data reporting tool to drive decision-making on the platform.
ABA contains valuable marketing and advertising insights because it provides consumer information across a wide range of search queries, not just your current customer reach.
In effect, this gives you unprecedented access to your competitors’ data. Using data from ABA, you can monitor your competitors and react in real-time to what they’re doing.
Discover the benefits of their existing reports:
ABA reports are a fundamental source of Amazon customer and competitor information.
However, they present two significant challenges that you need to overcome. These are: