Mastering Amazon Brand Analytics

Mastering Amazon Brand Analytics

For both Sellers and Vendors, Amazon Brand Analytics (ABA) has become the central data reporting tool to drive decision-making on the platform.

Why should you use ABA?

Insight into marketing and advertising metrics
Gain consumer information across a range of search queries
Monitor and react to competitor activity in real-time

Reporting Features of ABA

Amazon Search Terms
Repeat Purchase Behaviour
Market Basket Analysis
Item Comparison & Alternate Purchase
Demographics

Getting the most value out of ABA

Taking a holistic view of reporting
Optimizing keywords and campaigns
Utilizing Audience Targeting
Undertaking long-term analysis
Observing when cheating is going on