Mastering Amazon Brand Analytics

For both Sellers and Vendors, Amazon Brand Analytics (ABA) has become the central data reporting tool to drive decision-making on the platform.

Why should you use ABA?

ABA contains valuable marketing and advertising insights because it provides consumer information across a wide range of search queries, not just your current customer reach.

In effect, this gives you unprecedented access to your competitors’ data. Using data from ABA, you can monitor your competitors and react in real-time to what they’re doing.

Reporting Features of ABA

Discover the benefits of their existing reports:

Amazon Search Terms
Repeat Purchase Behaviour
Market Basket Analysis
Item Comparison & Alternate Purchase
Demographics

Getting the most value out of ABA

ABA reports are a fundamental source of Amazon customer and competitor information.

However, they present two significant challenges that you need to overcome. These are:

A lack of hard numbers
A lack of context

There are, however, ways around this by augmenting your data.

Learn How To Master Amazon Brand Analytics

What will you learn?