Learn How To Master Amazon Brand Analytics

A Handbook for Sellers and Vendors

This handbook provides a set of best practices for gathering insight from ABA reports, and how to utilize ABA effectively in order to drive sales.


What will you learn?

  • A walkthrough of ABA from start to finish.

  • Best practices for using ABA

  • Reporting functions & use cases

  • How to get the most out of ABA

  • Expert strategies for getting deeper insights

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Mastering Amazon Brand Analytics

For both Sellers and Vendors, Amazon Brand Analytics (ABA) has become the central data reporting tool to drive decision-making on the platform.

Why should you use ABA?

  • Insight into marketing and advertising metrics 
  • Gain consumer information across a range of search queries
  • Monitor and react to competitor activity in real-time

Reporting Features of ABA

  • Amazon Search Terms 
  • Repeat Purchase Behaviour
  • Market Basket Analysis
  • Item Comparison & Alternate Purchase
  • Demographics


Getting the most value out of ABA

  • Taking a holistic view of reporting 
  • Optimizing keywords and campaigns
  • Utilizing Audience Targeting 
  • Undertaking long-term analysis
  • Observing when cheating is going on


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